Participants Appreciated the High Level of ‘SibReklama’ Exhibition
The Novosibirsk Expocentre International Exhibition Complex hostedspecialty exhibition of equipment, materials, and services for advertising, printing industry, cellulose-paper industry ‘SibReklama’.
Companies from Moscow, Saint Petersburg, Yekaterinburg, Samara, Chelyabinsk, Tomsk, Kemerovo, Barnaul, Krasnoyarsk, and Novosibirsk took part in the Exhibition.
The Exhibition featured various equipment for pre-printing processes, software, post-printing and finishing equipment. Visitors of the exhibition could also see technologies and materials used for making advertisements, modern advertising souvenir products, and tools for decorating offices, sales areas, facades of buildings, and exhibition stands. Various expositions were devoted to printing, designer, publishing services, as well as planning services, conducting advertising campaigns, and branding.
Many participants think that this year’s ‘SibReklama’ Exhibition was rather successful.
‘I have only positive emotions about our participation in the Exhibition’, told us the representative of a Novosibirsk company Pavel Vereschago. ‘Our company is a developer of virtual 3D tours, that is a kind of virtual excursions in industrial facilities. If there is an area that you need to show to your customer, business partner, or client, we offer you a tool that lets you have a virtual excursion in that area. This excursion will spare you the need to show your customer hundreds of photos, or giving him detailed explanations. A 3D tour can be posted on a company’s website, or it can be demonstrated during presentations or meetings using a tablet or other mobile devices’. General Director of a company from Moscow Dmitry Drachev thinks that the Exhibition was productive.
‘The Exhibition went on very well, there were many visitors. I liked the presence of so many advertising agencies from different cities – Krasnoyarsk, Norilsk, Kemerovo, Tomsk, Barnaul, Chelyabinsk, even from Yakutia. Our company is a supplier of souvenir products. Besides, we have our own production facilities. We came to the exhibition to expand our customer base, find new clientele as well as maintain our relations with existing clients’ said Dmitry Drachev. Additionally, seminars held by major printing companies and panel discussions were conducted as part of ‘SibReklama’ Exhibition. The Second Siberian Conference devoted to marketing in social networks became the key event of the business program at ‘SibReklama’ Exhibition.
The conference lasted three days – from March 26th to March 28th. The event included reports from 27 specialists who spoke about the development of social networks in Russia and the world as well as various opportunities of SMM (Social Media Marketing) in the world of today. The discussions were devoted to such topics as ‘Practical Experience of Introducing a Social Network Monitoring System’, ‘How to Make SMM Profitable. KPI in SMM, What Defines a Successful Campaign’, ‘Internet Marketing: Salaries, Metrics, Tools. SMM Specialists and Internet Marketing Specialists: Who Are They?’ etc.
For example, Ksenia Miroslavskaya, PR-Manager of IQBuzz Company presented a complex solution for monitoring social media – IQBuzz Service – to the participants of the conference.
‘This service does not only optimize the work of different marketing and PR departments, it also gives them more tools to collect information’, Ksenia told us. ‘Any information, including customers’ reviews of your company or your competitors’ activities, users’ opinions about your products and world trends in your business area, expectations of potential customers and many-many more. IQBuzz Service processes information from Facebook, Twitter, VKontakte, LiveJournal, LiveInternet, Google +, YouTube, RuTube, and lots of other sources where people talk and write about your company’. All the listeners of the conference were granted free two weeks’ access to the social media monitoring service after registration at the company’s website.
