The Novosibirsk Expo Centre International Exhibition Complex Hosted the International Cosmetics Exhibition ‘Siberian Aquarelle. SibBeauty 2014’

For 4 days Novosibirsk had turned into the Centre of beauty centre. On May 21-24 the Novosibirsk Expo Centre International Exhibition Complex hosted the International Exhibition of Cosmetics, Tools, Equipment, and Accessories for Beauty Salons ‘Siberian Aquarelle. SibBeauty 2014’. Over 5 thousand visitors attended the Novosibirsk Expo Centre during the exhibition days.

Representatives of 112 companies from Russia and Israel arrived in Novosibirsk to take part in one of the largest beauty industry exhibitions in the Asian part of Russia.

The visitors could see the latest models of high-quality hairstyling tools and accessories, products for cosmetic tooth-whitening, unique cosmetic products made from vegetables and fruits, as well as cosmetics containing minerals, salt and mud of the Dead Sea, and other modern products in the sphere of cosmetology, hairstyling, and cosmetic procedures for fingernail treatment.

The program of the exhibition also included events for specialists – owners and employees of beauty salons and ordinary visitors.

Professional competitive program featured competitions in hairstyling, decorative cosmetics, manicure, equipment-aided pedicure, cosmetology, and permanent makeup. On May 21 the Cup of Siberia Open Championship in equipment-aided pedicure took place, and May 23 was marked by the Championship of Siberia (semi-finals of the Championship of Russia)in hairstyling, decorative cosmetics, and manicure.   

The program of the ‘Siberian Aquarelle. SibBeauty 2014’ Exhibition traditionally included conferences and seminars for cosmetologists and hairdressers as well as a series of charge-free workshops devoted to body art, body shaping methods, and facial cosmetology programs.